Henning Winkelmann
Baby Reel    About
Human,
Playful,
Precise.






“All grown-ups were once children... but only few of them remember it.”
― Antoine de Saint-Exupéry, The Little Prince
Baby Reel
Boy standing in grass beside a white bird
Henning has the amazing ability to combine flawless craft with the low-fi imperfection of real life. In the case of Pampers, he was able to capture the authentic ups and downs of parents and babies without ever being cliché. His humility and empathy on shoots set everyone at ease. Tris Gates
Global Creative Director & Creative Strategist
Over the past decade, I had the chance to work with Henning on a variety of projects for P&G across Bangkok, Los Angeles, Madrid, and Cape Town. Each project delivered outstanding results, thanks to Henning's exceptional creative input and adaptable methodology, which continually impressed both me and the team. Dalbag Khaira
Director of Advertising Production
P&G AMA
Henning is a skilled navigator through complexities of production, consistently delivering projects of the highest quality on time and within budget through meticulous planning and execution. James McGough
CFO at Arena SNK, Los Angeles
Baby still 1 Baby still 2 Baby still 3 Baby still 4 Baby still 5 Baby still 6 Baby still 7
Portrait of Henning Winkelmann

About

I've been working with babies and children for a long time now. Long enough to know that the moment you think you're in control, a two-year-old will prove you wrong — and that's exactly why I love it.

Clients like Pampers, Huggies, Nestlé, Audi, Danone, Milupa, Ferrero and Roche have trusted me with their stories over the years, and various festivals have recognized that work with awards. In the past three years alone I've been in casting sessions with nearly 1,000 babies and their families — across Italy, Spain, France, South Africa, England, Russia, Greece, Lebanon, Mexico, Germany, Romania, Switzerland, Argentina, Chile and New Zealand.

I came to this through music, through studying people and graphic design. I've shot athletes for Nike, traveled the world for Cisco, filmed Formula 1 cars. Good work, all of it. But children are where I found my real footing.

There's something about their honesty that keeps me honest. I often operate the camera myself, I edit my own work, and I've learned to stay calm and focused in the middle of complete and beautiful chaos.

I'm aware that parents are handing me something precious when they walk onto a set. I don't forget that. I just try to do right by it.

[email protected]